It's been a while. One thing I've definitely learned about this blogging thing is that you've got to commit to a schedule of writing or it will tend to drift. I guess that's true for everything.
I'm right in the middle of a fun process at Everon - Strategic Planning. I'm not sure that most people would consider strategic planning a fun process, but it should be if it's done right.
At most big companies, I think strategic planning has turned into a nasty process of politics and people trying to hang on to their budgets and headcounts. At an entrepreneurial company, the strategic planning process is where you come up with your wildest dreams and goals and figure out if you can craft an organization and strategy that is capable of achieving them. This is where your entrepreneurial blood should really get pumping!
Among the things we are considering right now:
-How will we maximize the current business we are in on a national level?
-Will we open a second office in another part of the country?
-Will we launch a second business (or at least an additional major line of services)?
-What is our current Brand Promise? How has it or should it change?
This is all fun stuff! This process is an opportunity to take a fresh approach and think as if we are starting all over again. It's critical that everyone take the time to do this on a regular basis, both at your business and in your personal life. Take the time to reinvent your future!